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CLIENT

Ferrari & Hublot

PROJECT

Ferrari's 70th Anniversary Celebration in NYC

LOCATION

Rockefeller Plaza, Ferrari Store, Hublot Store (5th Ave & Madison Ave) and Sothebys

SCOPE & CHALLENGE

Concept and design 8 Ferrari bookends with LED lighting in Ferrari red pantone, showcasing 7 decades of Ferrari vehicles at 5 different locations over 4 days. Frontside also built and designed a custom vinyl wrapped wall, tables, flags, banners and DJ Booths for Hublot for the cocktail celebration event.

RESULT

Attention to Ferrari as the continued leader in luxury sports and racing cars, unique location experience, social media/instagrammable moments and sharing, press and TV from NBC's Today Show, attraction of stars and NY celebrities.