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CLIENT

Ferrari & Hublot

PROJECT

Ferrari's 70th Anniversary Celebration in NYC

LOCATION

Rockefeller Plaza, Ferrari Store, Hublot Store (5th Ave & Madison Ave) and Sothebys

SCOPE & CHALLENGE

Build and design 8 Ferrari bookends with LED lighting in Ferrari pantone as a means to showcase 7 decades of Ferrari vehicles at 5 different locations over a 4 day period. Frontside also built and designed a custom wall, tables, banners and DJ Booths for Hublot for the evening celebration event, and provided all event coordination

RESULT

Attention to Ferrari as the continued leader in luxury sports and racing car, unique location experience, social media/ instagrammable moments and sharing, press and TV from NBC's Today Show, attraction of stars and NY celebrities such as Victor Cruz